Marketing routines

Marketing that recurs, without the retainer.

Marketing routines own the work that only pays off when it happens every week: SEO and answer-engine audits, social publishing, and watching competitor pages for real changes. Runs produce evidence-backed findings and channel-ready drafts, and anything that publishes goes through a tool you approved first.

Routines in marketing

• Weekly

  Weekly SEO and AI-SEO audit

  Keep organic and answer-engine visibility improving without a standing agency retainer.

• Three days a week

  Social creation and publishing

  Stay present on social channels without a daily manual publishing block on someone's calendar.

• Weekly

  Competitor site watch

  Know when a competitor changes pricing or positioning without re-reading their site every week.

Works with

• GH

  GitHub

  Read repositories and issues, then open reviewable pull requests through GitHub's remote MCP server.

• Z

  Zernio

  Create channel-ready posts and publish through the social accounts your team already manages.

See every integration

Common questions

Can a marketing routine publish on its own?

Only through explicitly approved tools, such as Zernio MCP accounts you connect for social publishing. Everything else ends as a reviewable draft or a pull request.

How is an SEO audit different from a crawler report?

The routine explains the highest-value changes in priority order and can prepare a reviewable GitHub pull request, rather than exporting a list of every finding at equal weight.

What does competitor monitoring actually report?

Only meaningful changes — pricing, packaging, positioning, features — quoted exactly from the pages it watched. A week with no movement is one line, not a padded report.