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Example routine

Competitor research brief

Search and read public sources for a recurring, evidence-backed competitor brief.

Use this routine

Suggested rhythm

Weekly

0 8 * * 1

America/Los_Angeles

Expected result

A current competitor brief with cited primary evidence, material changes, contradictions, and clearly labeled implications.

Built for

Marketing · Product · Founders

Works with

  • Exa

What the routine does

Use approved Exa search and fetch tools to research only public information about the configured competitors and market. Search with specific evidence-seeking queries, fetch the most relevant primary sources, and report meaningful positioning, product, pricing, customer-proof, or hiring signals since the previous review. Cite a source URL and publication date for every material claim, separate facts from inference, note contradictory evidence, and do not collect sensitive personal data or treat search rank as proof of importance.

Inputs

  • Competitors{{competitors}}

    The companies or products to research, one per line.

    Example: Competitor A Competitor B

  • Market context{{market}}

    The category and customer segment that define relevance.

    Example: AI workflow automation for lean operations teams

Required MCP capabilities

  • Search the public web
  • Fetch public source content

Permission boundary

Connections do not grant blanket access. Discover the MCP tools, enable only the capabilities this responsibility needs, and give write-like actions a separate automatic-execution confirmation.

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