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Example routine

Competitor site watch

Track competitor pricing and positioning pages weekly and report only meaningful changes.

Use this routine

Suggested rhythm

Weekly

0 7 * * 1

America/Los_Angeles

Expected result

A weekly diff of competitor pricing and positioning with exact quoted changes, or an explicit all-quiet note.

Built for

Marketing · Founders

Works with

  • Firecrawl

What the routine does

Visit the configured competitor pages ({{competitors}}) and compare them against the previous run's findings. Report only meaningful changes — pricing, packaging, positioning claims, new features, or removed offerings — and quote the exact wording that changed. When nothing meaningful changed, say so in one line. Do not speculate about strategy beyond what the pages state.

Inputs

  • Competitor pages{{competitors}}

    The public pages to watch, one URL per line.

    Example: https://competitor.com/pricing

Required MCP capabilities

  • Read public web pages

Permission boundary

Connections do not grant blanket access. Discover the MCP tools, enable only the capabilities this responsibility needs, and give write-like actions a separate automatic-execution confirmation.

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