How the routine works
The weekly SEO and AI-SEO audit crawls your site the way search and answer engines see it: technical issues, structured content, internal linking, and answer-engine discoverability. Instead of exporting every finding at equal weight, it explains the highest-value changes in priority order — and when you approve the GitHub pull-request tool, it opens a reviewable change implementing them, so the audit ends in a diff rather than a document.
The competitor site watch rounds out the picture. Each week it visits the competitor pages you configure and reports only meaningful changes — pricing, packaging, positioning claims — quoting the exact wording that changed. A quiet week is one line, not a padded report.
Setting it up
Point the audit at your site, connect the repository it should raise pull requests against, and run it once. The first audit is the longest; review it, merge what makes sense, and let the weekly cadence keep the list short. Add your competitors' pricing and product pages to the site watch, and both templates are on the marketing category page.