Content routines
Drafts on a cadence, publication on your terms.
Content routines do the recurring half of publishing: researching a topic into a sourced draft, turning merged pull requests into release notes grouped by user impact, reviewing a Notion content calendar for overdue and unowned work, or digesting new source material from a Google Drive folder. Publication stays with a human or an explicitly approved tool, so the schedule produces reviewable drafts, not surprises on your blog.
Put a routine to workRoutines in content
- Weekly
Blog research and drafting
Keep a publication schedule alive with sourced drafts that only need human review, not a rewrite.
- Twice a month
Release notes draft
Ship release notes that describe user impact, assembled from what actually merged.
- Weekly
Notion content calendar review
Keep a content pipeline honest by comparing the plan in Notion with what actually shipped and what has quietly stalled.
- Weekly
Google Drive source material digest
Keep writers grounded in the latest research, decks, and notes without reading every new file in the shared folder.
- Weekly
Weekly topic brief (workflow)
Produce a weekly brief whose research, drafting, and packaging are separate reviewable stages rather than one prompt.
Also touches content
Works with
Firecrawl
Search and scrape public sources for recurring competitor, market, and site-change monitoring.
Resend
Send approved drafts, digests, and recurring customer updates through a bounded email surface.
GitHub
Read repositories and issues, then open reviewable pull requests through GitHub's remote MCP server.
Notion
Read pages and databases to keep content plans honest against what actually shipped.
Google Drive
Summarize new and changed files in a shared folder into reusable claims, figures, and quotes.
Common questions
- Will a content routine publish without review?
- Not unless you explicitly approve a publishing tool and mark it for automatic execution. By default a run ends with a draft and a trace of the sources it used.
- How does it keep our voice?
- Voice and structure live in the routine instructions and skills you configure, and they persist across every run. When a draft misses, you edit the instructions once rather than re-briefing a writer.
- Where does the research come from?
- From the sources the routine is allowed to read — your repository, approved research sources, public pages, or a connected workspace such as Notion. Drafts and reviews cite what they used so review starts from evidence.
Give content work a schedule.
Adapt a routine, approve its exact permissions, prove one run, then let the schedule own it.